Gelato
vs
Fourthwall A draw on free plans. Gelato+ decides it.
We priced the same 44 products at both, delivered to the US with shipping. On free plans Gelato is cheaper on 21 and Fourthwall on 23. With Gelato+, Gelato is cheaper on 39. Fourthwall has no plan that lowers product prices.
US delivery · 44 products both sell
On free plans
21 cheaper at Gelato 23 cheaper at Fourthwall
Gelato+ at $29.99 a month, against Fourthwall's regular prices
With Gelato+
39 cheaper at Gelato 5 cheaper at Fourthwall
10 orders a month Gelato+ pays for itself against Fourthwall at 10 orders a month, or 7 on yearly billing at $19.99 a month. It saves a typical $3.13 an order.
Five countries · free plans, then Gelato+
Each line is one country: how How many of the products both sell are cheaper at Gelato, first on free plans, then with Gelato+ against Fourthwall's regular prices.
United States
Free plans 21 23
With Gelato+ 39 5
10 orders a month pays for Gelato+ at $29.99 a month, or 7 on yearly billing ($19.99 a month).
Canada
Free plans 11 33
With Gelato+ 28 16
United Kingdom
Free plans 7 11
With Gelato+ 17 1
Germany
Free plans 10 13
With Gelato+ 17 6
Australia
Free plans 2 12
With Gelato+ 5 9
Fourthwall stays cheaper on 9 of 14, even against Gelato+.
How big the free-plan wins are
The typical gap when each supplier is the cheaper one, before Gelato+. Outside the US, Fourthwall's wins run larger.
| Gelato wins by | Fourthwall wins by | |
|---|---|---|
| United States | $1.78 | $1.91 |
| Canada | CA$2.22 | CA$5.22 |
| United Kingdom | £0.49 | £1.38 |
| Germany | €0.60 | €2.07 |
| Australia | A$1.91 | A$6.01 |
Typical is the middle value of each supplier's wins , one item plus shipping. Checked Oct 28, 2026.
US delivery · free plans · by category
Each square is one product both sell, colored by where its delivered price is lower : Gelato blue, Fourthwall gold .
Cheaper at Fourthwall
T-shirts
18 compared
13 of 18 cheaper at Fourthwall
Both parts are lower: Fourthwall ships a typical tee for $4.29 against Gelato's $4.99, and the typical tee costs $13.00 against $14.40.
Cheaper at Gelato
Eco-friendly
8 compared
6 of 8 cheaper at Gelato
6 of 8 cheaper at Gelato
Sweatshirts
8 compared
6 of 8 cheaper at Gelato
6 of 8 cheaper at Gelato
Closer calls: hoodies, Gelato cheaper on 6 of 10; crop tops, Fourthwall cheaper on 2 of 3. Checked Oct 28, 2026.
Three products up close · US · free plans
Gelato quotes 4–6 business days on each. Fourthwall quotes 7–9 on the tee and hoodie. Prices checked Oct 28, 2026.
Adult M · Black
Gelato Fourthwall With Gelato+ Product $7.28, saving $2.31 a tee. Pays for itself at 13 tees a month, or 9 on yearly billing. Fourthwall has no plan discount on this product.
Adult M · Black
Gelato Fourthwall With Gelato+ Product $15.98, saving $5.61 a hoodie. Pays for itself at 6 hoodies a month, or 4 on yearly billing. Fourthwall has no plan discount on this product.
Try it
Switch the plan to Gelato+ to see Fourthwall's regular price against Gelato's plan price on the same product.
Made by Gelato
Product + shipping
$14.58
Checked Oct 28, 2026Gelato page
Made by Fourthwall
Product + shipping
$13.79
Checked Oct 28, 2026Fourthwall page
Same product, size and color at both.
Compare every supplier for the Gildan 5000 →Beyond price · who sells to your buyer
Gelato fills orders from a store you already run. Fourthwall is the store: your buyers check out with Fourthwall, and it takes on the tax and the buyer questions.
Selling with Gelato Selling with Fourthwall Takes the payment
You through your own store
Fourthwall through its hosted checkout
Seller of record
You
Fourthwall merchant of record
Sales tax
You
Fourthwall
Seller of record and sales tax
You
Fourthwall merchant of record
Buyer questions and refunds
You with your own return policy; Gelato replaces or refunds validated quality problems
Fourthwall defects, lost parcels and qualifying refunds on catalog products
From each supplier's own help pages , checked August 9 to September 28, 2026.
Where your orders can come from
Gelato
Orders from all six are fulfilled automatically. TikTok Shop: US and UK shops.
Fourthwall
Your Fourthwall shop
No Etsy connection, and no Shopify or WooCommerce order import; outside orders need its beta API. TikTok Shop: US shops only. Digital downloads and memberships are built in.
What sellers ask
Beyond price · from each supplier's own pages
Each answer links to the supplier page it comes from. Checked August 9 to September 28, 2026.
Gelato
A confidential partner in Gelato's network. Gelato picks the country and partner.
Fourthwall
A Fourthwall partner. Orders can move between partners and countries; you can't lock an origin.
Gelato
Gelato+ advertises product discounts on top of the free plan.
Fourthwall
Pro raises product limits and removes the fee on digital products. Physical products carry no platform fee on any plan.
Gelato
Plain box under your store name. Neck labels on some tees; inserts only on posters with Gelato+.
Fourthwall
A slip with your logo in every order. $0.25 insert cards on Printful-made tees, hoodies and phone cases.
Gelato
REST API and webhooks for orders, tracking and store products.
Fourthwall
Webhooks and a Storefront API that keeps Fourthwall's checkout.